By: Kristiana Lalou, Nutrition Insight
11 Jun 2020 — In part one of this Special Feature on beauty-from-within, NutritionInsight spoke with experts who discussed trending ingredients and their innovative delivery methods. Part two explores the most important demographics for ingestible beauty, as well as the future trends that the space is expected to welcome as collagen may be nearing the “point of saturation.” Ingredient synergies, the microbiome in relation to skin, inclusivity for male-oriented skin care and affordable beauty are pegged as major future trends in this arena.
“Given the economic situation approaching, we expect to see a rise in the ‘Masstige Beauty.’ This means more affordable products – yet with a touch of premium or prestige beauty,” notes Florencia Moreno, Market Analyst at Rousselot Health & Nutrition.
“Another big beauty trend is brewing around inclusivity, from male personal care and beauty to gender-neutral beauty products. Finally, and definitely the most important next big trend, is Healthy Beauty. This includes not only aesthetic attributes, but also an overall active and wellness lifestyle focus. On top of this, collagen peptides will keep on scaling up its place in the ingestible beauty segment, where it has been considered by numerous news and beauty outlets as the beauty ingredient for 2020 and beyond,” Moreno highlights.
David Tetzlaf, Director of Marketing at Evolva, says that he sees beauty and fitness intertwined as people search for holistic products that can support overall wellbeing. One example of a multi-functional ingredient is collagen, with many consumers taking it for both its beauty-from-within benefits and its ability to support bone and joint health. Resveratrol falls in this multi-functional category as well since it not only supports beauty-from-within but can also support bones and cardiovascular health, among many other benefits demonstrated in several clinical studies, he explains.