By: Anni Schleicher, NutritionInsight
13 May 2020 — While the COVID-19 crisis has moved many to prioritize their immune health, the long-standing importance of heart health is coming to the fore. The pandemic is shining a light on the impact that weak cardiovascular conditions may have on disease susceptibility, leading to heart health being increasingly viewed as a piece in the holistic health puzzle. Consumers are also gaining a better understanding of how primary heart health risk factors can reduce viral morbidity and mortality. NutritionInsight speaks to industry players about the emerging connection between heart health and immunity, as well as the cornucopia of nutritional supplements linking the two.
“The short-term immune health trend may push other NPD to the back burner and we certainly need to focus on the COVID-19 pandemic,” states David Tetzlaf, Marketing Director at Evolva. “However, it is also important to remember that according to the World Health Organization, cardiovascular disease (CVD) is the leading cause of death worldwide, claiming 18 million lives in 2017 and projected to reach 23.6 million deaths by 2030.”