By: Elizabeth Green, Nutrition Insight
Functional beverages tap into consumer demands for convenience, sleep support and immune health
24 Feb 2020 — Functional beverages are rising in popularity as consumers seek added nutritional benefits and health-boosting properties from the products they consume, often in convenient drinking formats that are easy to consume on the go. Better-for-you positionings maintain their appeal and the industry is prolific with NPD that offers functional benefits, as well as pleasant tastes. For 2020, key themes gathering pace in the beverage space are claims around cognitive function, aiding sleep and naturally maintaining energy levels. NutritionInsight takes a look at what is happening in this arena.