Swedish wellness innovator Nutrinovate to formulate healthy ageing skin care supplement range with Evolva’s Veri-te™ resveratrol
The Reserol product range combines resveratrol and a novel Funtional Film Technology™ (FFT), Nutrinovate’s dissolvable oral film strip system that enables functional ingredients like resveratrol to be delivered to the body through the inside of the cheek. This technology has demonstrated a number of advantages like direct distribution to the bloodstream, faster bioavailability, and ease of use. Developed in Sweden, FFT is the result of 10 years of research and development, and is protected by a number of global patents.
Reserol is produced and marketed by Nutinovate as a ‘Beauty From Within’ concept product. With strong research showing resveratrol can boost skin elasticity, reduce age spots and wrinkle depth, and improve skin smoothness*, Reserol is proving a popular product in the healthy ageing category. The oral film strips each contain 20 mgs of Veri-te™ resveratrol. The daily recommended dose is 6 film strips. With both a plain and mint flavour product already in the portfolio, Nutrinovate has plans to launch additional products within the next few months, including a resveratrol with vitamins film. The product is sold globally online via the Reserol web shop. Nutrinovate distributes Reserol in two large pharmacy chains in Sweden, and is in talks with retail outlets in the UK as part of its planned expansion.
“Evolva is very pleased that Veri-te™ was chosen as the source of resveratrol for these products. we are excited to be such a central part of this innovative product,” Evolva SVP of Health & Wellness Angela Tsetsis said. “Nutrinovate’s founders are already proving to be highly motivated and successful in developing both their sales channels and product portfolio. We look forward to growing with them in the future.”
“We see Functional Film Technology as a game changer in the food supplement business. It is a perfect carrier for ingredients like Veri-te™ resveratrol, where maximising absorption is important”, Nutrinovate CEO Magnus Nillson-Val said. “From our perspective, the range of new products is huge. Evolva will definitely be a preferred partner for our future business development projects.”
Resveratrol is a polyphenol found in several types of plants, including red grapes, blueberries, and nuts. Resveratrol plays a defense mechanism role to help protect against environmental stressors. Scientific evidence suggests that it can also help promote healthy ageing in humans and animals. Resveratrol is drawing a lot of attention in the scientific community with over 1100 studies published in 2016 alone; the total number of publications on resveratrol now exceeds 9000, making it one of the fastest growing bodies of evidence for a health and wellness ingredient. This published research and clinical data suggests that resveratrol can aide in healthy ageing through maintaining bone health, cardiovascular health, blood glucose control, healthy cognitive function, skin youthfulness and oral health.
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About Veri-te™ resveratrol
Evolva launched Veri-teTM as its brand for resveratrol in February this year to further differentiate its high quality ingredient provided by a transparent and trustworthy supplier. Veri-teTM offers the opportunity to develop a whole range of resveratrol-formulated health and wellness products. It is produced from the same natural fermentation process that has been used for years to make high-purity ingredients with uniform consistency, ranging from medicines to food ingredients. Veri-teTM is off-white in colour, odourless and tasteless. It can be readily used in a wide range of consumer health applications from food supplements (capsules, tablets, chews) and cosmetics to energy and wellness drinks and personal care products. Veri-teTM resveratrol has EU Novel Foods approval and US Self-Affirmed GRAS status. Halal and Kosher resveratrol is also available. Evolva also make a pharma-grade resveratrol.
Evolva solves the supply chain issues of nature through a 21st century mix of biotechnology and brewing. We develop, make and sell natural ingredients that provide significant benefits to people in daily life, but whose supply chain issues have limited their use until now. Our flagship ingredients are stevia, nootkatone and resveratrol, but we work on many more, both on our own behalf and with others. To make our world sustainable requires nature and technology to work together as one, and our aim is to play a (small) part in achieving this transformation. We operate internationally. For more information see www.evolva.com. Questions about our approach? Have a look at our video.
Nutrinovate AB was founded in 2015 and launched their first product, Reserol, in April 2016. The product portfolio will initially focus on advanced food supplements. Nutrinovate’s mission is to provide people with the latest technology in order to improve their health and wellbeing by combining innovative science with proven compounds. www.reserol.com
SVP Health & Wellness
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